Summary of the hottest cosmetics packaging V

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Summary of cosmetics packaging (V)

anti counterfeiting printing technology of cosmetics packaging

anti counterfeiting packaging technology is the technology and method to prevent goods from being intentionally stolen and counterfeited in the process of circulation and transfer with the help of packaging. Daily cosmetics, like cigarettes and alcohol, are commodities with large sales volume and high profits. Taking a bottle of haifeisi shampoo as an example, the wholesale price of authentic products is about 16 yuan, while the wholesale price of counterfeit products is only 6 yuan. Such a large profit margin has attracted those lawless people to take risks and produce fake and shoddy products. It is reported that daily cosmetics are the most serious counterfeit products next to tobacco and alcohol. Therefore, how to carry out anti-counterfeiting packaging for these commodities is very important

1. current situation of anti-counterfeiting technology of daily cosmetics packaging

at present, there are a wide variety of daily cosmetics in the market, and the packaging is also countless. The mainstream of packaging is that most cleansing products are packed in plastic tubes, shampoo products are packed in plastic columns, beauty and skin care products are packed in glass bottles, plastic tubes or plastic boxes, and some are packed in plastic bags. Toothpaste products are generally packed in composite tubes, and the aluminum tube packaging that was widely used in the past has been eliminated, Generally, cartons are used to pack these packages again, and soap products are packed in cartons or plastic boxes

regardless of the packaging form, the anti-counterfeiting packaging of daily cosmetics is generally designed according to the following four aspects: anti-counterfeiting of printing materials, anti-counterfeiting of printing process, anti-counterfeiting of printing ink and anti-counterfeiting of packaging design

1) printing material anti-counterfeiting technology

in recent years, material technology has made great progress in packaging anti-counterfeiting after being combined with other technologies. At present, the anti-counterfeiting materials used in the packaging of daily cosmetics mainly include: anti-counterfeiting holographic paper, gold and silver card, and gold and silver laser card

① anti counterfeiting holographic transfer paper

anti counterfeiting holographic transfer paper is also called vacuum aluminized film transfer paper. It uses the molding process to pre mold the holographic information on a specific film, and then carries out vacuum aluminizing, and finally transfers the aluminized layer to the surface of the paper. Because of the ideal printability of the holographic transfer paper and the remarkable anti-counterfeiting function of the hologram on the paper, it has played a great role in the field of anti-counterfeiting packaging. In addition, holographic transfer paper does not contain plastic film. As an environmentally friendly and fashionable anti-counterfeiting packaging material, it is widely used in the outer packaging of food, drugs, daily cosmetics, tobacco, etc

② gold and silver cards and laser cards

gold and silver cards and laser cards are all aluminum plated cards. The gold and silver card paper is also called gold and silver foil paper, which is composed of coated aluminum foil layer (or sprayed aluminum layer or aluminized PET film) and the card paper. The surface of the paper is smooth and bright, with metallic luster. It is mainly used for the high-grade packaging of jg/t157 ⑵ 004 boxes, wine boxes and cosmetics boxes for the external walls of smoke buildings. Laser paperboard, also known as laser rainbow paperboard, not only has a clear and bright image, but also has colorful colors. Even if it is printed with dark ink, it can not cover the rainbow effect, and the transparency is very good. Due to the high price of gold and silver cards and laser cards, and the image of the paper surface is different from that of ordinary paper, plus the special effect after printing, the packaging has a certain anti-counterfeiting effect

2) printing ink anti-counterfeiting technology

① fluorescent ink. Fluorescent ink is made by dissolving fluorescent materials in corresponding resins. Its main component is fluorescent pigments. When irradiated by external light, it absorbs certain forms of energy, does not convert into heat energy, directly excites photons, and releases the energy in the form of low visible light, resulting in fluorescence of different colors. The printed matter printed with fluorescent ink has bright colors and good decoration effect. It emits glittering fluorescence under the action of visible light and ultraviolet light. Fluorescent ink used for anti-counterfeiting packaging has the best anti-counterfeiting effect with its own formulation. Different formulations can get different fluorescent effects, which is generally difficult to control realistically

② heat sensitive anti-counterfeiting ink. Under heating conditions, the ink that can change color is called thermal anti-counterfeiting ink. According to the temperature required for color change, it can be divided into hand temperature color changing ink and high temperature color changing ink. The basic component of heat sensitive anti-counterfeiting ink is color changing pigments, because the color changes of these pigments before and after heating are quite different, which can be used as the basis for judging whether the trademark or product is forged. It is not only convenient to identify, but also very fast

③ photochromic ink. Photochromic ink changes color due to ultraviolet radiation. It can change from colorless to blue, purple, yellow, or from one color to another under sunlight or ultraviolet radiation. Its color changing principle is: when sunlight or ultraviolet light irradiates the ink, the photosensitive material in the ink is excited, and its molecular structure changes, resulting in the change of appearance color. When the external stimulus is removed, the photosensitive material molecules in the ink return to the original ground state, and the ink returns to the original color. This kind of ink is widely used in the anti-counterfeiting packaging and printing of daily cosmetics

3) printing process anti-counterfeiting technology

① frosted printing. Frosted printing, also known as imitation metal etching printing, is a unique process of silk printing on the surface of substrate with metal mirror gloss (such as gold and silver cardboard). The formula of frosted printing ink contains some granular materials. During printing, these particles are transferred to the substrate along with the ink. After UV radiation curing, uneven sandblasting particles are formed. The diffuse reflection of light on the rough surface forms a strong gloss contrast with the specular reflection of the substrate without printing oil and ink, thus a relief like three-dimensional effect can be obtained. Part of the packaging of Jingtian Lixue cosmetics produced by Shenzhen sapphire Co., Ltd. adopts the frosting process on gold card paper, which makes the packaging noble and solemn, and the effect is very good. To meet their own needs and even the needs of the world

② microprinting. Microprinting refers to printing a very small text on a part of a dotted line, solid line or pattern that looks like an ordinary printing to the naked eye, and observing it with a magnifying glass or microscope, you can see the miniature text, code or image. Due to the extremely fine strokes, only by strictly controlling the process of film making, printing plate drying and printing process, can the microform characters be true and not blurred. Microprinting is mainly used for the printing of commercial paper. In recent years, it has also been widely used in the packaging of medicine and cosmetics. At present, the anti-counterfeiting technology is used in the mite removal products of Jiuxin group, which are selling well in the market

4) anti counterfeiting technology for packaging design marks

① laser holographic icon anti counterfeiting

the laser hologram is made by using the principle of laser interference and the method of spatial frequency coding. The laser hologram is not only lifelike, but also presents multiple levels in space and decomposes a variety of colorful colors. The colors can also change according to the change of observation angle. The information content is very high, The dynamic holographic technology, dot matrix holographic technology and invisible encryption technology, which are constantly innovating, make the holographic anti-counterfeiting technology have the characteristics of first-line anti-counterfeiting and second-line anti-counterfeiting, and become one of the most widely used anti-counterfeiting technologies with the strongest anti-counterfeiting ability in Linyi City, Shandong Province. At present, most of the daily cosmetics packaging in the market are anti uncovering laser holographic anti-counterfeiting signs. Generally, this sign is pasted on the front or the opening and closing of the daily cosmetics packaging. When consumers remove the sign hologram after purchase, it will be destroyed. The reuse of this sign is impossible. Only in this way can it have a good anti-counterfeiting effect. The yifuxiang series cosmetics produced by Guangzhou yifuxiang Chemical Research Institute have adopted this anti-counterfeiting technology

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